You cannot change the results of your company from one day to the next, but if you prepare the valuation ahead of time and apply some tricks, you will see that it is not that difficult to improve the image of your company, and this strategy will have an impact on the sale price.
Goodwill is the true jewel of a company. When analyzing and valuing it, do not neglect the qualitative and intangible aspects that have allowed you to consolidate it.
Sign alliances with other companies or institutions or try to share projects with whom to share synergies.
Seek prizes or recognitions, but that have value, that is, that are from recognized organizations. Try to be among the best at something.
It forms part, as far as possible, of committees and associations of the sector.
Participate in events: fairs, congresses, conferences or presentations, both national as international. This demonstrates a position of leadership and reference.
Get important clients, that increase the cache of your products or services and serve as a marketing tool.
Edit brochures or guides that you can distribute to clients, suppliers and even among other companies.
Be transparent in your company's accounting and keep it updated.
Take care of the company's work environment, do not allow the team to be discontent, if you want all your hard work to bear fruit. Be flexible in organization of the company and the development of the activity.
Do not look at your navel and be autocratic: it is about improving, not about Convince yourself of how good you are.
Be patient. The value of your company will only increase if you manage to improve your services day by day, and this will be reflected in an improvement in alliances, clients and the work environment. Above all, be constant and do not forget that to achieve an increase in value, time and perseverance are needed.